About Us
Better, Faster, Stronger AI-Generated Demand Drafts in Less Than 30 Minutes
Finding in-house demand writers who can draft accurate, persuasive demands in a timely manner is often one of the great hiring challenges for growing law firms, particularly when considering the training needed to teach new hires how to read medical records and glean the pertinent information from them into the settlement demand. Even once properly trained, summarizing the plaintiff’s medical records (which can often be quite voluminous) frequently creates significant bottlenecks in the demand creation and settlement process among competent in-house staff.
Meet Our Founders
Travis R. Easton
Founder & CEO
Travis Easton is the visionary CEO behind AI Demand Pro, a pioneering legal tech platform transforming how personal injury law firms generate settlement demands. A top-performing attorney and Co-Managing Partner at Easton & Easton, Travis has led the firm to over $150 million in settlements in just four years. Known for his expertise in pre-litigation strategy and operational optimization, he identified one of the industry’s biggest inefficiencies—manual demand writing—and set out to solve it. The result was AI Demand Pro, originally developed in-house and now a nationwide SaaS solution. The platform enables firms to generate attorney-quality settlement demand drafts in minutes. Trained on real cases by experienced PI attorneys, it produces emotionally resonant, narrative-style letters that maximize case value and reduce overhead at scale. Travis’s innovation has empowered law firms to boost efficiency and enhance client service without compromising legal rigor. A recognized leader—honored by Super Lawyers, Best Lawyers, and National Trial Lawyers Top 40 Under 40—Travis is now focused on disrupting the legal tech space by equipping firms with AI-powered tools to improve speed, accuracy, and access to justice.
Founder & Chairman
Matt Easton is the co-managing partner at Easton & Easton and has been selected to Super Lawyers, Best Lawyers, Martindale-Hubbell AV Preeminent, and the National Trial Lawyers Top 100 due to his skill and results as a practicing personal injury attorney. Matt has been a prominent figure in many of Easton & Easton’s largest results over the past 15 years, and his management has led the firm to increase its revenue 10x over the past seven years, with Easton & Easton acquiring over $60,000,000 for its clients last year alone. Matt has also shepherded Easton & Easton into exclusive partnerships as the official personal injury attorney partners of the Los Angeles Angels and Anaheim Ducks professional sports teams.
Founder & Vice President
Brian Easton is a co-managing partner of Easton & Easton and has spent the entire 25+ years of his practice as a plaintiff’s personal injury attorney. In recognition of his years of trial skill, professionalism, and ethics, Brian has been selected to the American Board of Trial Advocates (ABOTA), Super Lawyers, Best Lawyers, National Trial Lawyers Top 100, and Martindale-Hubbell AV Preeminent. Over the years, Brian has been the lead litigator in numerous settlements in excess of $20,000,000 and continues to lead the litigation department at Easton & Easton.
Meet Our Team
Director of Sales
Director of Engineering
Customer Success Manager
Customer Success Manager
Francesco Vassalli
Software Engineer
Built by Nationally Recognized Personal Injury Attorneys
Solving Legal Bottlenecks in the Demand Creation and Settlement Process
Even more troubling, with most of the products they tested, the companies advertised a per-demand cost in the $500–$750 range, but once tested in practice, they learned that this cost only applied to small single-provider settlement demands. In many cases, where the plaintiff was treated with numerous providers, these companies applied multiple “credits” to a single demand, frequently driving the per-demand cost above $1,000 and over $7,000 in some cases.
The result was that these services became unusable and useless for the very cases where they would provide the greatest benefit to personal injury attorneys (i.e., cases with voluminous medical records). In almost all circumstances, the per-demand cost was so high that it would have been unconscionable to invoice the cost to the client’s case as a case cost (as these companies advertised they would do).
Having thoroughly tested the market, founders Matt, Travis, and Brian Easton knew there had to be a better way. Driven to generate settlement demands better, faster, and at lower cost, they spent more than a year in-house developing AI Demand Pro, a true AI settlement demand generator that can deliver a strong, thorough settlement demand summarizing all medical records in less than 30 minutes.
After experiencing how significantly this tool could revolutionize their own law firm, they became convinced they needed to share it with the masses with a reasonable, flat, per-demand cost that never increased based on the number of medical records (whether they are 10 pages or 10,000 pages) to ensure practicing personal injury attorneys could use this service on every case—particularly the ones with voluminous records where it would benefit them the most.
Introducing AI Demand Pro, a true AI demand generator that can deliver a complete settlement demand in under 30 minutes. The future is finally here.