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Introducing Arches Legal: A New Name, the Same Purpose

Introducing Arches Legal: A New Name, the Same Purpose

Nov 10, 2026

Brittany Fay

Brittany Fay

Director of Marketing

Brittany Fay is an experienced marketing director and strategist known for driving revenue growth and building high-performing teams. She brings a data-driven approach to scaling brands, increasing visibility, and aligning marketing efforts with business outcomes.

We’re excited to share some big news: AI Demand Pro is now Arches Demands, and we’re introducing Arches Legal, the new identity for the company behind it.

Our new brand brings Arches Demands and Arches Mass Torts together around a shared purpose: helping plaintiff firms build better-supported claims for the people they represent.

While our name and look have changed, what drives us hasn’t. We believe better technology should lead to better plaintiff advocacy by helping attorneys develop the evidence behind each claim and make more informed decisions for their clients.

This is an exciting next chapter for our company, and we’re just getting started.

Why Arches Legal

Our story began inside a personal injury law firm.

Our founder, Travis Easton, knew firsthand how much work went into preparing a well-supported settlement demand. Understanding an injury and its impact meant working through extensive medical records, treatment histories, and case facts. It was essential work, but much of it remained manual and difficult to standardize.

So Travis and his team built a better way to approach it. Developed inside his own firm, that technology became AI Demand Pro.

What started as a solution to a challenge in personal injury practice grew into a broader conviction: technology should help attorneys do more of the substantive work their clients’ claims deserve, without replacing the judgment that makes strong advocacy possible.

That conviction is the foundation of Arches Legal.

Different Legal Challenges. One Shared Purpose.

As our company has grown, so has our ability to support the work behind individual claims.

Arches Demands, formerly AI Demand Pro, continues to help personal injury firms analyze medical records and case facts to prepare evidence-backed settlement demand drafts for attorney review and refinement.

Arches Mass Torts brings that same commitment to individualized evidence into mass tort litigation, supporting claim qualification, scientific and medical analysis, causation reports, and specialized physician review.

The products address different challenges, but both are built around a belief that remains central to our work: every claim, regardless of firm size, docket size, or settlement size, deserves careful attention to the facts, evidence, and person behind it.

That’s what unites us as Arches Legal.

A New Chapter, the Same Commitment

Our new name reflects where we’re headed, but we’re proud of where we started.

We’re still attorney-founded. We’re still building technology around the realities of plaintiff practice. And we’re still focused on giving legal teams a stronger foundation for the work they do on behalf of their clients.

To the customers, partners, and friends who have been part of our journey, thank you. You’ve helped us get here, and we’re excited to share what’s ahead.

Welcome to Arches Legal.

EXPLORE ARCHES LEGAL

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